The following is the form that text enhancements take:

The following text is <EM>Emphasized</EM> within a line of text.

Any of the following can be used:

<CITE>for cited text</CITE>
<CODE>for text that represents computer code</CODE>
<STRONG>for Strong Emphasis</STRONG>
<VAR>for text that represents a computer variable </VAR>

In addition to these tags, <BLOCKQUOTE>, <ADDRESS>, and <PRE> are some other tags that works like the above.
View the numerous examples of text enhancements found on the example pages within this section of the tutorial.